Arrow-left
Arrow-right
Loreal "Tree" /
Screen%20shot%202012-05-02%20at%203.18.12%20pm
Screen%20shot%202012-05-02%20at%203.18.12%20pm
Electronic Arts 'Invasion' /
Screen%20shot%202011-12-08%20at%2010.57.51%20am
Screen%20shot%202011-12-08%20at%2010.57.51%20am
Taio Cruz 'Falling in Love' /
Screen%20shot%202011-12-08%20at%2011.01.09%20am
Screen%20shot%202011-12-08%20at%2011.01.09%20am
Kudia 'Nada Es Igual' /
Screen%20shot%202011-12-08%20at%2011.05.29%20am
Screen%20shot%202011-12-08%20at%2011.05.29%20am
Kelly Rowland 'Forever and a Day' /
Screen%20shot%202011-12-08%20at%2011.06.48%20am
Screen%20shot%202011-12-08%20at%2011.06.48%20am
Chris Uckermann 'Kdabra' /
Screen%20shot%202011-12-08%20at%2011.09.04%20am
Screen%20shot%202011-12-08%20at%2011.09.04%20am
Keri Hilson w/ Akon 'Change Me' /
Screen%20shot%202011-12-08%20at%2011.18.41%20am
Screen%20shot%202011-12-08%20at%2011.18.41%20am
AUDIO w/ Akon 'Magnetic' /
Screen%20shot%202011-12-08%20at%2011.25.27%20am
Screen%20shot%202011-12-08%20at%2011.25.27%20am
Sound of Truth 'As I Lay Dying' /
Screen%20shot%202011-12-08%20at%2011.26.45%20am
Screen%20shot%202011-12-08%20at%2011.26.45%20am
7 Eleven 'Who's The Boss' /
Screen%20shot%202011-12-08%20at%2012.45.42%20pm
Screen%20shot%202011-12-08%20at%2012.45.42%20pm
Desert Schools Credit Union 'Yoga' /
Screen%20shot%202011-12-08%20at%2012.49.33%20pm
Screen%20shot%202011-12-08%20at%2012.49.33%20pm
DHL 'Tibet' /
Screen%20shot%202011-12-08%20at%2012.52.05%20pm
Screen%20shot%202011-12-08%20at%2012.52.05%20pm
iPod 'Party Shuffle' /
Screen%20shot%202011-12-08%20at%201.06.11%20pm
Screen%20shot%202011-12-08%20at%201.06.11%20pm
Gates Foundation 'Last Percent' /
Screen%20shot%202011-12-08%20at%201.10.29%20pm
Screen%20shot%202011-12-08%20at%201.10.29%20pm
Macbeth 'Morph' /
Screen%20shot%202011-12-08%20at%201.26.02%20pm
Screen%20shot%202011-12-08%20at%201.26.02%20pm
USPS 'Mailbox Drumline' /
Screen%20shot%202011-12-13%20at%2011.21.02%20am
Screen%20shot%202011-12-13%20at%2011.21.02%20am
Fertility Miracles : The Gift of Life

Director: Justin Girtlian
Dye

Director: Justin Giritlian
The Story of Esteban & Michele

Director: Justin Girtlian
Loreal "Tree"

Proof of Concept (POC) recently completed work on an ambitious, effects-driven project for client L’Oréal Paris, agency McCann-Erickson, production company Gobsmack! and director Jim Sonzero.

POC Lead Artist Darren Fanton worked closely with director Sonzero to conceptualize and create multiple aesthetic CGI environments – within 48 hours. “Darren is an awesome artist and has great taste,” remarked Sonzero. “He created an elegant solution in a really compressed schedule with limited resources. When I saw his first pass I knew I was working with a genius.”

Once the concepts were approved, the team at POC had a mere two weeks to turn around eight VFX-heavy spot versions in Hindi and English for a total of 160 seconds of CGI. Each image had to be optimized due to the beauty-related nature of the product. “With this project, shot management was key as each revision down the pipeline would need to be applied to over thirty shots across the eight spots and would need to be re-rendered in a timely fashion for further review,” Fanton explained.

Director: Jim Sonzero
Producer: Ramel George
Colorist: Steve Rodriguez
VFX Supervisor: Darren Fanton
VFX Company: Proof Of Concept
Editor: Harshal Thakur
Production Company: Gobsmack!
Agency: McCann-Erickson
Brand: L’Oréal Paris
EA 'Sizzle Reel'

Director: Neel Upadhye
Dragon Age 2 'Accolade'

Director: Neel Upadhye
ME 3 'Take Earth Back'

Director: Neel Upadhye
Britney Spears 'Criminal'

VFX Supervisor: Darren Fanton
Sound of Truth 'As I Lay Dying'

Director: Brian Thompson
Producer: Brian Thompson
Colorist: Darren Fanton
VFX Supervisor: Darren Fanton
VFX Company: Bentlight Digital
Editor: Dave Gallegos
Production Company: The Vault, LA
Services Provided: Editing
Post House: Bentlight Digital
AUDIO w/ Akon 'Magnetic'

Director: Hype Williams | Darren Fanton (Creative Direction)
Producer: Robin Simms
Colorist: Darren Fanton
VFX Supervisor: Darren Fanton
VFX Company: Bentlight Digital
Editor: Dave Gallegos
Production Company: Upfront Megatainment
Services Provided: Editing
Post House: Bentlight Digital

Intel Acer 'Holiday'

Director: Justin Giritlian
Producer: Justin Giritlian + David Neyman
Editor: Pascal DeMaria
Agency: BuzzMedia
Brand: Intel Acer
Xbox 'Jasmine V'

Director: Justin Giritlian
Producer: David Neyman
Editor: Nicholas Wenger
Agency: BuzzMedia
Brand: Xbox 360
Xbox 'Dani Vitale'

Director: Justin Giritlian
Producer: Justin Giritlian + David Neyman
VFX Supervisor: Nathan Weiner
Editor: Nicholas Wenger
Agency: BuzzMedia
Brand: Xbox 360
Michael B 'The Story of Rings'

Director: Justin Giritlian
Producer: Justin Giritlian
Editor: Nate Holbrook
Michael B 'What's in a Box?'

Director: Justin Giritlian
Arch Rock Fish 'The Restaurateurs'

Director: Justin Giritlian
Editor: Nate Holbrook
Andrew Garcia 'Crazy'

Director: Justin Giritlian
Producer: Chaaz Williams + Jonathan Levin
VFX Supervisor: Nathan Weiner
Editor: Lauren O'Brien
Agency: LWMG
Toyota 'Everest'

Director: Jeffrey Karoff
Production Company: Backyard
Agency: Saatchi
Brand: Toyota '4 Runner'
Kia 'Paintball'

Director: Brian Aldrich
Producer: Maresa Wickham
Editor: Jay Friedkin
Production Company: Believe Media
Post House: Union Editorial
Agency: David & Goliath
Brand: Kia 'Sedona"
Kia 'Street Lamp'

Agency: David & Goliath
Brand: Kia 'Amanti'
Intrust Bank 'Lamp shades'

Agency: Associated Advertising Agency, Inc.
Brand: Intrust Bank
Electronic Arts 'Invasion'

Director: Neel Upadhye
Producer: Jon Juddleson
VFX Company: Proof of Concept
Production Company: Proof of Concept
Agency: Client Direct
Brand: EA Games 'Mass Effect'
Taio Cruz 'Falling in Love'

Director: Aaron Platt
VFX Supervisor: Darren Fanton
VFX Company: Bentlight Digital
Production Company: Hello Productions
Services Provided: Color Timing, Visual Effects
Post House: Bentlight Digital
Kudia 'Nada Es Igual'

Director: Darren Fanton
Producer: Mike Begovich
VFX Supervisor: Darren Fanton
VFX Company: Bentlight Digital
Editor: Jerry Chan
Production Company: Ringleader Productions
Services Provided: Beauty, Color Timing, Visual Effects
Post House: Bentlight Digital
Kelly Rowland 'Forever and a Day'

Director: Sarah Chatfield
Producer: Brian Welsh
VFX Supervisor: Darren Fanton
VFX Company: Bentlight Digital
Production Company: Rockhard Films
Services Provided: Beauty, Motion Graphics, Visual Effects
Post House: Bentlight Digital
Chris Uckermann 'Kdabra'

Director: Max Gutierrez
Producer: Mike Begovich
VFX Supervisor: Darren Fanton
VFX Company: Bentlight Digital
Editor: Jerry Chan
Production Company: Ringleader Productions
Services Provided: Color Timing, Visual Effects
Post House: Bentlight Digital
Keri Hilson w/ Akon 'Change Me'

Director: Sarah Chatfield
Producer: Megan Gutman
VFX Company: Bentlight Digital
Production Company: Rockhard Films
Services Provided: Beauty, Visual Effects
Post House: Bentlight Digital
AUDIO w/ Akon 'Magnetic'

Director: Hype Williams | Darren Fanton (Creative Direction)
Producer: Robin Simms
Colorist: Darren Fanton
VFX Supervisor: Darren Fanton
VFX Company: Bentlight Digital
Editor: Dave Gallegos
Production Company: Upfront Megatainment
Services Provided: Beauty, Color Timing, Visual Effects, Motion Graphics
Post House: Bentlight Digital
Sound of Truth 'As I Lay Dying'

Director: Brian Thompson
Producer: Brian Thompson
Colorist: Darren Fanton
VFX Supervisor: Darren Fanton
VFX Company: Bentlight Digital
Editor: Dave Gallegos
Production Company: The Vault, LA
Services Provided: Color Timing, Motion Graphics, Visual Effects
Post House: Bentlight Digital
7 Eleven 'Who's The Boss'

Director: Jordan Ross
Producer: Lisa Samsky
VFX Supervisor: Darren Fanton
VFX Company: Bentlight Digital
Production Company: Road Rules Productions
Services Provided: Visual Effects
Post House: Bentlight Digital
Agency: Road Rules Productions
Desert Schools Credit Union 'Yoga'

Director: Will Hartman
VFX Supervisor: Adam Fanton
VFX Company: Bentlight Digital
Production Company: Blade Editorial
Services Provided: Color Timing, Editorial, Visual Effects
DHL 'Tibet'

Director: Tom Oesch
Producer: Tom Oesch
Colorist: Darren Fanton
VFX Supervisor: Darren Fanton
VFX Company: Bentlight Digital
Editor: Tom Oesch
Services Provided: Color Timing, Visual Effects
Post House: Bentlight Digital
iPod 'Party Shuffle'

Director: Max Gutierrez
Colorist: Darren Fanton
VFX Supervisor: Darren Fanton
VFX Company: Bentlight Digital
Production Company: Ringleader Productions
Services Provided: Color Timing, Motion Graphics, Visual Effects
Post House: Bentlight Digital
Brand: Apple
Gates Foundation 'Last Percent'

Director: Brett Fallentine
VFX Supervisor: Darren Fanton
VFX Company: Bentlight Digital
Production Company: Good Corporation
Services Provided: Color Timing, Motion Graphics, Visual Effects
Post House: Bentlight Digital
Macbeth 'Morph'

Director: Mark Eaton
VFX Supervisor: Darren Fanton
VFX Company: Bentlight Digital
Production Company: Restingbird Productions
Services Provided: Visual Effects
Post House: Bentlight Digital
Doritos 'Tasty'

Director: Neel Upadhye
Windows 'Detention'

Director: Josh Soskin
Glaceau 'Vitamin Water'

Director: Josh Soskin
Starbucks 'Behind Every Cup'

Director: Josh Soskin
Dave Gallegos 'Full Reel'

K1 'Addiction'

Puzzel 'Shoes'

AIM 'Mail Centers'

Editor: Dave Gallegos
Neel Upadhye 'Full Reel'

Director: Neel Upadhye
Saturn 'Inspiration'

Director: Fredrik Bond
Producer: David Yost
VFX Company: Method
Production Company: MJZ
Agency: Goodby, Silverstein & Partners
Brand: Saturn
Hummer 'Chairs'

Director: Daniel Askill
Producer: Kim Wildenburg
Colorist: Stefan Sonnenfeld
VFX Company: Method
Production Company: Radical Media
Agency: Modernista
Brand: Hummer
Pennzoil 'Feel the Clean'

VFX Company: Hydralyx
USPS 'Mailbox Drumline'

Sears 'Arboretum'

Director: Rupert Sanders
Producer: Kim Mohan
Colorist: Beau Leon
VFX Company: Method
Editor: Niel Smith
Agency: Young & Rubicam
Brand: Sears
Guardian 'News You Need' (DP Only)

Director: Doug Finelli
Editor: Tim Roarke
Xbox 360 'Gears of War' (DP Only)

Director: Doug Finelli
Editor: Tim Roarke
Services Provided: Director of Photography
Target 'Dog Wash' (DP Only)

Director: Kinga Bursa
Producer: Sheila Stepanek
VFX Company: The Mill
Production Company: Partizan Entertainment
Services Provided: Director of Photography
Agency: Wieden & Kennedy/PORT
Brand: Target
Redvines 'The World Could Use Us' (DP Only)

Director: Paul Cummings, Tony Fiandaca
Producer: Leslie Zerla
VFX Company: Ka-chew!
Editor: Ali Ferrissi
Production Company: Ka-chew!
Services Provided: Director of Photography
Post House: Ka-chew!
Agency: Dentsu America/CA
Brand: Redvines
Honda 'Odyssey' (DP Only)

Director: Doug Finelli
Services Provided: Director of Photography
Brand: Honda
Budweiser 'Chicken'

Director: Tim Roarke
Macbeth 'Morph'

Director: Mark Eaton
VFX Supervisor: Darren Fanton
VFX Company: Bentlight Digital
Production Company: Restingbird Productions
Services Provided: Visual Effects
Post House: Bentlight Digital
Gates Foundation 'Last Percent'

Director: Brett Fallentine
VFX Supervisor: Darren Fanton
VFX Company: Bentlight Digital
Production Company: Good Corporation
Services Provided: Color Timing, Motion Graphics, Visual Effects
Post House: Bentlight Digital
Ipod 'Party Shuffle'

Director: Max Gutierrez
Colorist: Darren Fanton
VFX Supervisor: Darren Fanton
VFX Company: Bentlight Digital
Production Company: Ringleader Productions
Services Provided: Color Timing, Motion Graphics, Visual Effects
Post House: Bentlight Digital
Brand: Apple
DHL 'Tibet'

Director: Tom Oesch
Producer: Tom Oesch
Colorist: Darren Fanton
VFX Supervisor: Darren Fanton
VFX Company: Bentlight Digital
Editor: Tom Oesch
Services Provided: Color Timing, Visual Effects
Post House: Bentlight Digital
Desert Schools Credit Union 'Yoga'

Director: Will Hartman
VFX Company: Bentlight Digital
Production Company: Blade Editorial
Services Provided: Color Timing, Editorial, Visual Effects
7 Eleven 'Who's The Boss'

Director: Jordan Ross
Producer: Lisa Samsky
VFX Supervisor: Darren Fanton
VFX Company: Bentlight Digital
Production Company: Road Rules Productions
Services Provided: Visual Effects
Post House: Bentlight Digital
Agency: Road Rules Productions
Sound of Truth 'As I Lay Dying'

Director: Brian Thompson
Producer: Brian Thompson
Colorist: Darren Fanton
VFX Supervisor: Darren Fanton
VFX Company: Bentlight Digital
Editor: Dave Gallegos
Production Company: The Vault, LA
Services Provided: Color Timing, Editorial, Visual Effects
Post House: Bentlight Digital
AUDIO w/ Akon 'Magnetic'

Director: Hype Williams | Darren Fanton (Creative Direction)
Producer: Robin Simms
Colorist: Darren Fanton
VFX Supervisor: Darren Fanton
VFX Company: Bentlight Digital
Editor: Dave Gallegos
Production Company: Upfront Megatainment
Services Provided: Beauty, Color Timing, Visual Effects, Motion Graphics
Post House: Bentlight Digital
Keri Hilson w/ Akon 'Change Me'

Director: Sarah Chatfield
Producer: Megan Gutman
VFX Company: Bentlight Digital
Production Company: Rockhard Films
Services Provided: Beauty, Visual Effects
Post House: Bentlight Digital
Chris Uckermann 'Kdabra'

Director: Max Gutierrez
Producer: Mike Begovich
Colorist: Darren Fanton
VFX Supervisor: Darren Fanton
VFX Company: Bentlight Digital
Editor: Jerry Chan
Production Company: Ringleader Productions
Services Provided: Color Timing, Visual Effects
Post House: Bentlight Digital
Kelly Rowland 'Forever and a Day'

Director: Sarah Chatfield
Producer: Brian Welsh
VFX Supervisor: Darren Fanton
VFX Company: Bentlight Digital
Production Company: Rockhard Films
Services Provided: Beauty, Motion Graphics, Visual Effects
Post House: Bentlight Digital
Kudia 'Nada Es Igual'

Director: Darren Fanton
Producer: Mike Begovich
VFX Supervisor: Darren Fanton
VFX Company: Bentlight Digital
Editor: Jerry Chan
Production Company: Ringleader Productions
Services Provided: Beauty, Color Timing, Visual Effects
Post House: Bentlight Digital
Taio Cruz 'Falling in Love'

Director: Aaron Platt
VFX Supervisor: Adam Fanton
VFX Company: Bentlight Digital
Production Company: Hello Productions
Services Provided: Color Timing, Visual Effects
Post House: Bentlight Digital
Electronic Arts 'Invasion'

Director: Neel Uphadye
Producer: Jon Judelson
VFX Supervisor: Darren Fanton
VFX Company: Bentlight Digital
Production Company: Batterie Productions
Services Provided: Color Timing, Motion Graphics, Visual Effects
Post House: Bentlight Digital
Electronic Arts - Mass Effect 3 Chronicles a CG Invasion /
Mass%20effect%203%20cover
Mass%20effect%203%20cover
This promo for EA's Mass Effect 3 called for the CG destruction of San Francisco, among other things.
Honoring the Fox Legacy /
Fox%20cover
Fox%20cover
POC takes an innovative approach to filming "Fox Legacy," the TV series examining classic films from the famed studio.